Thursday, August 28, 2008

A Suggestion

What's up with "serving suggestions" on containers of food? Have you ever noticed them? I'm always curious who comes up with these things because I don't understand the reason behind them. A can of soup will have a picture of the soup that is inside the can but it's been put in a bowl with a spoon in it. Next to the picture will be the text "serving suggestion."

Can people really not figure out that the soup can be put in a bowl? Does the manufacturer actually need to suggest that a spoon is the appropriate utensil? Because if the consumer really is that stupid then why does the manufacturer think that same consumer can read the words "serving suggestion?"

Frozen dinners are another one- it will show the frozen dinner, cooked and put on a plate. "Serving Suggestion." It's cooked and put on a plate to remind the purchaser that it shouldn't be devoured frozen, box and all, I suppose.

Serving Suggestions- just another one of those things that makes me scratch my head.

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